The love letter is back! What is a love letter in real estate? When the market is hot and competition for desirable homes is high buyers can gain an advantage by writing the seller a love letter. You may be wondering why in the world would I write a love letter to a seller? The answer: you want an advantage in a competitive real estate market. What should I put in my love letter? Compliment the seller on their home Tell the seller why you love the home Compliment the neighborhood Make it personal Be genuine Love letters often appeal to a seller's emotions and often especially if the owner has lived in the home a while the decision to sell a home is a very emotional process. If you find yourself in a bidding war or want to land the perfect home it may be a love letter that makes all the difference.