Tammy Morrison Real Estate Inc | Fitchburg MA Real Estate Real Estate


Selling a home in the age of Facebook, You Tube, Twitter, and mobile computing, changes the way homes are marketed.  No longer is the day when agents and buyers carry around flyers and brochures. Most home hunting happens from the palm of a hand. So, what is needed to sell your home in the digital age? Photos: Studies show that more photos can increase "the perceived value" of your home by about 13 percent. Video: Video marketing is growing by leaps and bounds. Recent statistics show that approximately 21 percent of buyers are viewing videos of homes for sale on online with that number increasing daily. Virtual Open House: Buyers can feel like they are walking through your home without ever stepping foot in the door. Virtual tour videos give buyers a 360-panoramic view. This won't completely replace the traditional open house but it will get more interested and qualified buyers in your door. Social media: Your home should be advertised on social media sites like Facebook, Twitter and You Tube. Social media is like word-of-mouth selling on steroids. Information is seen by many people and shared on multiple social media sites causing the information to "go viral". Mobile: Your agent must have a website that displays your listing on a mobile device properly. With over 50% of internet searches being done from mobile devices, make sure your home's listing is mobile friendly. Print materials: Buyers still love to pick up a flyer when they are at your home. Make sure to have high quality flyers available for the potential buyer. Contact information: All online and printed marketing materials should have several ways to contact the agent and view your home. Things to include are a name, email address, phone number and social media contact information. Integrating old and new marketing strategies to sell your home will help ensure buyers on-and-off-line find your home's listing.

Selling your home can be stressful enough but add messy kids to the mix and you have a challenge on your hands. But it can be easy to sell your home when you have kids if you do some small things to remedy clutter:
  • Go through the toys and limit the number of toys that the kids can keep out. Put the rest in storage, or donate toys that they don’t use.
  • Clean out the closets. Kids grow out of clothes and shoes quickly. Go through the kids closets and donate clothes that are too small. This will also help the closet look bigger.
  • If you have a baby store the large baby items out of the way. Large highchairs, playards can make your home look smaller.
  • Clean out the diaper pail daily.
  • Organize books and toys neatly in baskets, boxes, and bins.
  • Keep a laundry basket by the door for last minute pick-ups. You can always throw the basket in your car if you don't have time to sort through it before the buyer arrives for a showing.
  • Get the kids involved. Even small children can help keep the house tidy.
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    What do buyers want in a home? Is it location? Is it size? Could it be an endless list of amenities ? According to a survey done by The National Association of Homebuilders, they want all of the above. According to the survey, buyers say they want a home that is approximately 2,000 square feet. Unfortunately, only one-third of the current homes on the market have 2,000 or more square feet of livable space. Most homes are nearly 40 years old and don't have many of the amenities buyers want. So what is a seller to do? If your home is smaller than what most buyers want, play up on your homes good points. Here are some other features buyers want that could help overcome the objection to the homes smaller square footage. Location: Buyers may consider a smaller home if it's located in the best school district or in a great commuter location. Possibilities: A smaller home may have potential for expansion, making the home suddenly more appealing. Great space: The home may not have the square footage buyers want, so show off the space it does have. Remove any furniture that doesn't complement the home, making the home seem spacious and uncluttered. If your home is smaller than what many buyers want, emphasize the amenities that it does have. Help buyers see the potential in your home. Don't let them rule it out just because its current condition doesn't meet all of their needs.    

    Are you looking for inexpensive ways to add value to your home without breaking the bank? Whether you're getting ready to sell your home or just making some home improvements for your own enjoyment, it isn't that difficult. There is an old saying that kitchens and baths sell homes so these tips focus on those two rooms. Here are some good strategies to help you started: The kitchen For just a few hundred dollars: -Replace the kitchen faucet -Add new cabinet door handles -Update old lighting fixtures   With a slightly larger budget: -Give the cabinets a makeover by refacing them -Get a facelift for your appliances buy ordering new doors or face panels for them   The bath -Replace the toilet seat -Add a new pedestal sink -Replace the old bathroom floor with easy-to-apply vinyl tiles -Re-grout the tile and replace any chipped tiles in the tub and shower -If a new grout job won't do, try a complete cover-up with a prefabricated tub and shower unit Remember the actual cost of the renovation, and the value it adds to your home, depends on many factors including the real estate market value in your area.

    Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.    



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