Is your house a listing loser? Have you been on and off the market for years? There are many factors that influence whether a house sells or not. While most people will point directly to price, that may not be the only reason why a home sits on the multiple listing service without showings or offers and ends up on the expired list. Here are just a few of the reasons why homes don't sell: 1. Price The most common reason and usually the biggest factor is price. Often a home is priced too high because sellers have unrealistic ideas about what their home is worth. Other sellers insist on basing the price of their home on their own personal financial situation and not the market. Even if a seller is willing to adjust the price of a home after listing it too high, it is the original asking price that matters. Pricing a home competitively will ultimately yield a higher sale price. 2. Location, location, location It is true location matters. Even the nicest house cannot always overcome a bad location. Homes that are on busy roads, close to high tension wires, power plants, waste-treatment facilities or other objectionable locations will struggle to sell. The only way properties in undesirable locations sell is when the seller understands that the asking price is significantly lower than similar homes in prime locations. 3. Having the nicest home in the neighborhood It may feel good to have the largest or nicest home in the neighborhood but buyers won't appreciate that. Buyers are not only paying for the home but also what is around it. If your home offers much more than other homes in your neighborhood you will have a tough sale. 4. The decor A home should appeal to almost everyone. So if your home has loud wallpaper, brightly colored walls, or an outdated kitchen it will be a turn-off. Most buyers won't be able to look beyond the 1970s kitchen and see the good qualities a home has to offer. 5. A dysfunctional floor plan The addition you added on may be your pride and joy but when the buyer looks at it they see it as a barrier to a sale. Many homeowners add additions or change the floor plan of their home to suit them. They were not thinking that it might not be okay for a future buyer to walk though a bedroom to get to the family room addition. This sometimes applies to older homes as well, smaller rooms and lack of storage does not top a buyer's wish lists. 6. Too many repairs If the home needs a lot of repairs, the buyer sees a money pit. Today's buyer is much more reluctant to take on a lot of renovations. 7. Bad Marketing This can be the agent's fault as much as the seller's fault. Are there agents who could do a better job marketing a home? Of course there is. Often times, the agent is limited by the seller's willingness to help. Agents that are forced to show photos of messy, outdated homes on MLS are not starting off on the best foot. There is only a small percentage of buyers who are able to see past the mess and cosmetic issues. 8. Unavailability Sellers sometimes do not make their home available for showings and this can hurt the sale of the home. Buyers have tight schedules and often want to view homes at inconvenient times. Sellers must try to accommodate as many showings as possible. You never know who the buyer will be or when they will want to look at the home.
The last thing you want is a smelly house. When you are trying to sell your home the presence of household odors can affect the sale-ability and the bottom line price. Some of the most common offensive odors are cooking odors, particularly fish and curry odors, smoke from cigarettes or oven fires, pet odors or the odor from illness or incontinence. In order to remove stubborn odors you will need to give the home a thorough cleaning. Here are some tips to get you on your way to a fresh smelling home. 1. Open windows and doors. Place a large fan in a doorway or window. Have the fan where blow fresh air in. Use a second fan to exhaust the odors out. 2. Believe it or not the smells could be coming from your attic insulation. Odors from cooking rise in the heat and are trapped in the attic insulation. The insulation cannot be cleaned or effectively deodorized so it must be replaced. 3. Clean carpets and upholstered furniture using a steamer. A commercial steam extractor can be rented from an equipment rental place. Things like mattresses and foam pillows will most likely need to be replaced as it is almost impossible to get odors out. 4. All clothing, bedding, and drapes in the home will need to be laundered or dry cleaned. Odors get trapped in these are can linger. Check labels for care instructions and follow the directions. 5. Odor causing particles can get trapped in the duct work. You may need to have the ducts professionally cleaned to remove the particles. Before you do that, you might consider changing the furnace or air conditioning filters once a day until you no longer smell offensive odors. 7. Wash all the ceilings, walls and floors. Use a cleaner designed for this as you would not want to damage the paint or wood floors. 8. Wash your stove, refrigerator, dishwasher, washer and dryer inside and out. Don't forget the back of the stove and the coils of the refrigerator. 9. Place small dishes of vanilla extract, baking soda, sliced lemons or potpourri throughout the house to capture the odors and replace them with a better alternative.
You have decided to sell. But before you put the sign in the yard there are some things you will want to make sure you have done. Time spent doing research and setting the right price will most likely yield you a better return in the end. A home is only worth what a buyer is willing to pay for it. Track your neighborhood values Find out what homes similar to yours are selling for in your neighborhood so you will have a good idea what your home is worth. Buyer or seller market You need to judge whether it's a sellers' market or a buyers' market in your neighborhood. Remember that all real estate is local. You will want to research things like interest rates, home inventory, job forecasts, and even time of year. Research inventory How many homes are for sale? If you live in a desirable neighborhood and there aren't many homes for sale, you will have a clear edge here. However, if you see lots of homes on the market and they're not selling very quickly, you might have to reduce the price you had in mind. Know the average days on the market Review the homes in your neighborhood and their days on market sometimes referred to as DOM. Look at trends for the past year and assess whether homes were appreciating or depreciating. Monitor the job market Is a big company relocating workers to your area? Or are they moving out and shutting the doors? The job market has a lot to do with the real estate market. Attend nearby open houses Observe how other properties are showing and compare them to your home. At an open house you can often feel the "mood" of potential buyers. Get a professional opinion A real estate professional will be able to help you gather all of the above information and come up with a CMA or comparable market analysis to determine the best price range for you home.
What do buyers want in a home? Is it location? Is it size? Could it be an endless list of amenities ? According to a survey done by The National Association of Homebuilders, they want all of the above. According to the survey, buyers say they want a home that is approximately 2,000 square feet. Unfortunately, only one-third of the current homes on the market have 2,000 or more square feet of livable space. Most homes are nearly 40 years old and don't have many of the amenities buyers want. So what is a seller to do? If your home is smaller than what most buyers want, play up on your homes good points. Here are some other features buyers want that could help overcome the objection to the homes smaller square footage. Location: Buyers may consider a smaller home if it's located in the best school district or in a great commuter location. Possibilities: A smaller home may have potential for expansion, making the home suddenly more appealing. Great space: The home may not have the square footage buyers want, so show off the space it does have. Remove any furniture that doesn't complement the home, making the home seem spacious and uncluttered. If your home is smaller than what many buyers want, emphasize the amenities that it does have. Help buyers see the potential in your home. Don't let them rule it out just because its current condition doesn't meet all of their needs.
Many people think they can go it alone when it comes to selling their home but there are many good reasons to hire a professional to do the job. Here are just a few of the many reasons to hire a real estate agent when selling your home: According to a study done by the National Association of Realtors, a seller who uses a real estate agent typically gets 16% more in the sale of their home than an unrepresented seller. It won't cost you a dime unless the home sells. A real estate agent and their company take on all of the costs of marketing your home and don't get paid unless the home sells. Negotiating can be tough especially when it is your own home. Your agent will do all the negotiating for you. Real estate paperwork can be confusing. Your agent will take of all the paperwork and make sure everything is done according to the laws in your area. There is no emotion. Selling your home can be emotional and using a real estate professional will help you objectively evaluate offers and determine a selling price. Just like any job it is always better to hire a professional. "When you hire people that are smarter than you are, you prove you are smarter than they are.” R.H. Grant